Your brand
Your products
The market
Six actions can improve how your 24 products are represented.
Highest impact: name a successor for a discontinued product still present in 340 active setups.
Result appearances
86,200
▲ 8%
Product-page opens
14,930
▲ 12%
Product watches
1,208
▲ 31%
Added to setups
829
▲ 9%
Clicks to your store
612
▼ 3%
Signals per eligible result appearance
All products · last 30 days · independent actions sharing one exposure denominator — one session can create several signals; these are not checkout stages
the denominator
17.3% of appearances
3.7% of appearances
1.4% of appearances
1.0% of appearances
0.7% · not confirmed sales
Observed consideration before any merchant visit — the signal set your own analytics can’t show. Merchant-link opens are not confirmed sales.
Your observed category mix
How your own 86,200 result appearances distribute across your categories
Racks · 6 products27,900 · 32.4%
Power bars · 3 products24,600 · 28.5%
Benches · 5 products18,700 · 21.7%
Accessories · 10 products15,000 · 17.4%
Your own appearances only. Category position vs. the field shows as tiers (above / at / below median) — never numeric share. Drill in under Your products.
Product watches across your line
Active watch subscriptions · cumulative sample trend · target-price distributions remain internal
Action queue — recovered opportunity
Historical eligibility & exposure — sessions, opens, and setups, never predicted sales
1
Name a successor — DL-2 Deadlift Bar
Discontinued, still in 340 active setups — a successor keeps those builders on your line
Submit
2
Publish hardware size — SR-6 Rack
Would restore match eligibility in 214 historical sessions missed by that one field
Fix spec
3
Add an offer link — Demo Power Bar 15kg
341 observed opens had nowhere to click — this makes them action-eligible
Add link
4
Upload the SR-6 fit table
7 load-bearing verdicts move out of “needs verification” after FMTS review
Upload
5
Confirm price — Demo Power Bar 20kg
Unverified 23 days; at 30 it will sort below fresh-priced items
Confirm
6
Add a photo — FB-3 Flat Bench
1,204 observed opens rendered without a product image
Submit
Every action is reviewed by FMTS before it goes live.
Your power bars earn above-median attention — but the 15kg listing has no live merchant route.
Across 24,600 eligible appearances, the line recorded 4,911 page opens; 341 of them landed on the unlinked 15kg listing.
Appearances
24,600
▲ 9%
Page opens
4,911
▲ 11%
Watchers
610
▲ 28%
Setup adds
409
▲ 8%
Store clicks
272
▼ 2%
The products in this line
Your power bars, side by side — every number is yours, absolute
| Product | Appearances | Open rate | Watchers | Offer |
|---|---|---|---|---|
| Demo Power Bar 20kg | 18,400 | 22.7% | 463 | Live |
| Demo Power Bar 15kg | 3,700 | 8.4% | 89 | No offer |
| DL-2 Deadlift Bar | 2,500 | 4.2% | 58 | Discontinued |
The 15kg bar’s 89 watchers have no offer to act on; the DL-2’s 58 are waiting on a successor. Two clicks in the queue fix both.
This line vs. the power-bar market
Rates indexed to the category median (=100) — one scale for different-sized rates
Page-open rate20.0% vs 17.9%
Watch / alert rate2.5% vs 1.6%
Add-to-setup rate1.7% vs 1.1%
Your lineCategory median
Share of your line’s appearances
How the 24,600 power-bar appearances distribute across your own three bars
Demo Power Bar 20kg74.8%
Demo Power Bar 15kg15.0%
DL-2 Deadlift Bar10.2%
Your own appearances only. Position vs. the field shows as tiers — this line sits above the category median for opens, watches, and setup adds.
The gap next door
From Market → Opportunities
Stainless at $250–325486 empty-handed sessions last quarter — the market’s biggest hole, one step from this line. Your cerakote flagship already wins its lane; the stainless lane is open.
The 20kg bar is considered at an above-median rate.
It appeared in 18,400 eligible result sets, opened 4,182 times (22.7%), and entered 892 side-by-side comparisons.
Appearances
18,400
▲ 8%
Page opens
4,182
▲ 12%
Compared
892
▲ 5%
Watchers
463
▲ 31%
Store clicks
241
▼ 3%
Surfaced under — the criteria that find you
Share of this product’s appearances by the shopper’s active requirements
“powerlifting-first” use case61%
28–29mm shaft required48%
max price ≤ $32544%
center knurl required32%
stainless finish required ← you exit here0%
When “stainless” is required, this bar leaves the result set — that single requirement appears in 46% of power-bar sessions.
Shortlisted against
Named pairings only — never their numbers
Rogue Ohio Bar — Stainlessmost often · stainless-shaft option
REP Double Black Diamondoften · powerlifting-focused option
Bells of Steel Barenaked 2.0sometimes · bare-steel option
Where shoppers find it
Entry surface of page opens
Finder results48%
Shared setups & lists24%
Compare pages17%
Search & direct11%
Demand by region
Shipping-estimate activity by 3-digit ZIP area · coarse by design — sessions, never people
Coarse ZIP3-derived regions only; cells below the privacy threshold are suppressed; never a full ZIP, an identity, or an audience export. Where demand clusters is where delivered cost matters most.
Opens, week by week
This product · last 12 weeks
The clearest observed power-bar gap: stainless at a $250–325 shopper-set ceiling.
486 threshold-qualified sessions requested that combination last quarter and received too few matching options.
What the market filters for
Share of power-bar sessions with each requirement active
Stainless shaft46%
Center knurl32%
Cerakote finish · your line31%
IPF-spec knurl marks27%
Made in USA19%
Shopper-set maximum price
Max-price ceilings set on power bars — an expressed ceiling, not a purchase promise
Your $299 flagship sits inside the demand peak.
Where shoppers came up empty
Low-result sessions by requested finish × price ceiling · darker = more shoppers found too few options
| <$200 | $200–250 | $250–325 | $325–400 | $400+ | |
|---|---|---|---|---|---|
| Stainless | 60 | 180 | 486 | 220 | 90 |
| Cerakote | 30 | 70 | 120 | 80 | 40 |
| Chrome | 20 | 40 | 60 | 30 | 15 |
| Bare steel | 45 | 25 | 20 | 10 | 5 |
fewermore empty-handed shoppers
The market’s biggest hole: stainless at $250–325 — and your line isn’t in it.
Category interest, week by week
Sessions engaging power bars · indexed, peak = 100
Aggregated across every brand’s shoppers on neutral ground — the view no single manufacturer has. Numbers appear only past minimum-count privacy thresholds.
Ranked by demand behind the gap
Each row: the gap and the observed evidence behind it — never predicted sales, never rank
1
Stainless power bar, $250–325
486 low-result sessions last quarter hit this exact cell — the market’s biggest hole, and your line isn’t in it
Line gap
2
SR-6 rack: publish hardware size
214 sessions missed you by that one unpublished field — a spec fix, not a new product
Spec fix
3
Plate storage to pair with the SR-6
Rack builders add storage in 38% of qualified setups — you have no storage line listed
Adjacent
4
Center-knurl demand outpaces supply
32% of sessions require it; only 18% of listed bars satisfied every active requirement
Signal
5
“Do 5/8″ J-cups fit?”
The most common unresolved question touching your line — one published spec answers it for every shopper at once
Answer
🔒 Specialty-bars opportunities stay hidden until the privacy threshold is reached.
Your line vs. the demand map
Your products (dots) over the market’s willingness-to-pay peak (band)
One picture: where your products sit against real, stated demand — and where the empty peak is waiting for a product that doesn’t exist yet.
Prioritized catalog work
Same queue as Overview, with everything green shown too
FB-3 Flat Bench — missing product imageRenders without a photo on every surface it appears.
Demo Power Bar 20kg — price unverified 23 daysAt 30 days it will sort below fresh-priced items (never hidden). Confirming resets the clock.
SR-6 Rack — hardware size unpublishedThe one field keeping you out of 214 filtered result sets.
12 of 24 products have at least one missing filter-critical fieldOverall coverage 78% — missing stays “unknown,” never counted as a mismatch; it only matters when a shopper requires that field.
DL-2 Deadlift Bar — discontinued, still in 340 active setupsPage stays live and labeled so builders aren’t stranded. Name a successor and those setups route to it.
Variant & offer coverage
Unlinked variants are invisible demand — shoppers can’t click what has no offer
| Product / variant | Offer status |
|---|---|
| Demo Power Bar — 20kg | Live price |
| Demo Power Bar — 15kg | No offer link |
| SR-6 Rack — 93″ uprights | Live price |
| SR-6 Rack — 80″ uprights | Price unverified |
| FB-3 Flat Bench | Live price |
Filter-critical coverage
Fields shoppers actually require, weighted — not a vanity completeness score
Overall78%
Barbells92%
Racks71%
Benches64%
Everything you submit is reviewed by FMTS before going live — that review is why shoppers trust the data.
Verified owners of your products
143
▲ across 3 lines
Open product questions
9
awaiting an answer
Shared setup links carrying your products
127
▲ 19%
Resale ranges
🔒
after the ownership ledger + thresholds
Owner verdicts, by product Roadmap
Verified owners only · never editable by the brand · never affects rank
Demo Power Bar 20kg · 61 owners82% recommend
SR-6 Rack · 48 owners76% recommend
FB-3 Flat Bench · 34 owners88% recommend
RecommendMixedDon’t recommend
Q&A on your products Live today
Open 9 · answered 31 · answered by you 14 — manufacturer answers carry a visible badge and no links (marketing-free, enforced)
“Does the FB-3 pad overhang the frame?”asked 6 days ago · 2 community answers · none from you yet
“Is the SR-6 rackable height compatible with 7-foot bars?”asked 2 days ago · unanswered — your answer would carry the Manufacturer badge, on the record
Answering as the brand, on the record, is how the real you becomes unmistakable — your reserved name + verified badge come with the portal.
Your products travel
Shared setup links are the community’s showroom
127
shared setup links carried your equipment last quarter
Setups get pasted into forums and group chats — every product in them links back to a live, accurate page you can correct at the source.
Ownership base Roadmap
My Gym counts · your products · absolute, past privacy gates
| Product | Verified owners |
|---|---|
| Demo Power Bar 20kg | 61 |
| SR-6 Rack | 48 |
| FB-3 Flat Bench | 34 |
Resale ranges — locked
What owners report reselling your equipment for: the durability signal premium brands win on. Appears only after the ownership ledger and reporting thresholds are established — no number is shown until it’s real.